Denim Care Guide

CARING FOR YOUR DENIM

Crafted from premium organic cotton with a touch of elastane, our Marlow denim offers comfort, stretch, and a consciously lighter footprint. By choosing organic cotton, we significantly reduce water usage and avoid harmful chemicals, protecting both people and the planet. When you wear Marlow denim, you’ll feel the difference. The fit, the fabric, the finish, it’s denim you’ll reach for again and again. And like all great denim, they only get better with time.  

To keep your denim looking fresh, follow these essential tips:

Wash your denim separately before wearing to avoid colour transfer to light fabrics, underwear, accessories and upholstery.

Cold, gentle machine wash using an eco-friendly laundry detergent.

Avoid any harsh detergents such as bleach or softeners, as they can often strip colour out of natural fibres.

Avoid frequent washing, air between wears when possible.

Skip the dryer: hang inside out without delay, to preserve the colour and reduce fading.

 Cool Iron or steam if you need to get any creases out.

Store folded or flat to avoid creasing

Love your denim, and it will love you back for years to come.